Paid ads that pay for themselves — or we fix them
Most local businesses waste 40–60% of their ad spend on clicks that never convert. We build Google and Meta campaigns around one metric: cost per qualified lead. Every campaign tracked to the dollar, every audience tested until it performs, every keyword earning its place.
Built to generate leads — not to win awards
Vanity metrics don't pay the bills. We build campaigns around your cost-per-lead target and work backwards from there — keyword selection, match types, bid strategies, ad copy, and landing pages all engineered to convert the people who are actively searching for what you offer. The goal is simple: more qualified leads for the same budget, every month.
Find your buyers on Meta before they know they need you
Google captures demand. Meta creates it. Our Meta campaigns introduce your business to high-fit prospects before they start searching — using interest, behavior, and lookalike audiences built from your best existing customers. Scroll-stopping creative, structured audience funnels, and retargeting that keeps you in front of warm prospects until they're ready to book.
You know exactly what every dollar returned
Blind ad spend is the fastest way to burn a budget. We set up full-funnel conversion tracking from day one — so you know which campaigns, ad sets, and individual keywords are generating real leads, not just clicks. Every monthly report shows you actual ROI, not reach and impressions. When something's working, we scale it. When it isn't, we fix it. Fast.
What every campaign includes
Google Ads management
Search, Display, Performance Max, and Local campaigns built and managed for maximum lead volume. Bid strategies tuned to your cost-per-lead target — not your competitor's budget.
Meta Ads (Facebook & Instagram)
Audience-first creative strategy across Facebook and Instagram. Scroll-stopping ad creative paired with precise targeting — cold audiences, warm retargeting, and lookalikes that actually convert.
Landing page optimization
Traffic without conversion is just spending. We build and optimize the landing pages your ads send traffic to — because a 2% conversion rate on your current page is half the leads you could be getting.
Conversion tracking setup
Full funnel visibility from first click to closed deal. You know exactly which campaigns, ad sets, and keywords are generating leads and revenue — and which are burning budget.
Audience & retargeting strategy
Structured audience funnels: cold interest-based audiences, warm website visitors, and hot retargeting layers. Your ads follow your best prospects through the decision process.
Monthly reporting & strategy
Plain-English monthly reports showing exactly what your ad spend returned. Plus ongoing campaign adjustments as performance data accumulates — no set-and-forget campaigns here.
Pricing
Launch
Growth
Domination
Management fee is separate from ad spend. Ad spend goes directly to Google/Meta — billed to your account.
Already running ads? Find out what they're actually costing you
We'll audit your existing campaigns and show you exactly where your budget is leaking — wasted keywords, underperforming audiences, and missing conversion tracking. No charge, no pitch. Just the numbers.
FAQ
Straight answers about PPC advertising.
We typically recommend a minimum of $1,000/month in ad spend to generate statistically meaningful data. Below that, campaigns don't have enough volume to optimize effectively. For most local service businesses, $1,500–$3,000/month in ad spend combined with our management fee produces a strong positive ROI within 60–90 days.
Google Search campaigns can generate leads within the first week — your ads appear the moment someone searches your keywords. Meta campaigns typically take 2–4 weeks as the algorithm learns your best-performing audiences. We set honest expectations upfront and show you real performance data every step of the way.
Everything: initial campaign builds, keyword research and negative keyword management, ad copy and creative, bid strategy management, audience targeting, conversion tracking, A/B testing, and ongoing optimization based on performance data. We run the campaigns — you take the calls.
Yes. Our team writes ad copy and, on Meta, provides creative direction and ad design. You can supply brand photos and video if you have them — the more real content we have to work with, the better the creative performs. Static creative, carousel ads, and video ads are all within scope depending on your plan.
We charge a flat monthly management fee based on your plan tier. We don't take a percentage of your ad spend — which means our incentive is your results, not your budget size. Every dollar of ad spend goes directly to the platforms, billed to your card.
Still have questions?
Reach out directly and we'll walk you through everything