Solar Solutions: 0.8% to 7.2% conversion — $2.4M first-year revenue
A website hemorrhaging leads at 0.8% conversion and a $14K/month ad budget going nowhere. We rebuilt it as an AI-powered conversion machine that generated $2.4M in first-year revenue and cut acquisition costs by 65%.
The challenge
Solar Solutions was spending $14K/month on digital ads with almost nothing to show for it. Their website converted at 0.8%—industry average is 3.6%. The sales team wasted 70% of their time on unqualified leads that never closed. Meanwhile, competitors with half their experience were outranking them and stealing market share. Without a change, they were six months from shutting down their digital operation entirely.
Our approach
We tore everything down and rebuilt as an AI-powered conversion machine. The new site featured predictive lead scoring that qualified prospects in real time, an autonomous chatbot handling initial consultations 24/7, and dynamic landing pages that adapted messaging based on visitor behavior and intent signals. We layered in AI marketing automation for follow-up sequences—personalized email and SMS triggered by 47 behavioral signals. Every touchpoint engineered to move prospects toward a signed contract. Hyper-personalization at scale, running without human intervention.
The results
Conversion rate jumped from 0.8% to 7.2% in 60 days. The AI chatbot handled 80% of initial inquiries without human intervention, freeing the sales team to focus exclusively on closing. Cost per acquisition dropped 65%—from $340 to $119. Qualified lead volume increased 10x. First-year revenue impact: $2.4M in new business directly attributable to the autonomous marketing system. The $14K/month ad budget now generates what $200K couldn’t before.
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“The system they built touches every part of our operation — from the first search to the signed contract. We don't have a marketing team. We have AI that does what a marketing team costs 10x more to do.”
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