Summit Roast Coffee: cart abandonment halved — 215% revenue surge in 6 months
78% cart abandonment. A checkout flow so broken mobile users were giving up at the last step. AI-powered personalization and predictive cart recovery tripled mobile conversions and drove 215% revenue growth in 6 months.
The challenge
Summit Roast had a loyal following and exceptional product—but their e-commerce site was destroying their growth potential. Cart abandonment sat at 78%. Mobile users (62% of all traffic) faced a checkout flow requiring 7 clicks and two page reloads. Zero email automation meant every abandoned cart was permanently lost revenue. Average order value had stagnated at $28 with no recurring revenue model. They were leaving an estimated $40K/month on the table every single month.
Our approach
We rebuilt the entire e-commerce experience around AI-powered personalization at scale. The new mobile-first storefront featured one-tap checkout, dynamic product recommendations driven by purchase history and browsing behavior, and a predictive cart recovery system that triggered perfectly timed email and SMS follow-ups. We engineered an AI-optimized subscription model with personalized cadence suggestions based on each customer’s actual consumption patterns. Every product page, upsell, and cross-sell powered by autonomous recommendation algorithms that learned and improved continuously.
The results
Revenue surged 215% within 6 months. Cart abandonment plummeted from 78% to 35%. Mobile conversion rate tripled—from 1.1% to 3.4%. Average order value climbed from $28 to $47 thanks to AI-driven upsells. The subscription program grew from zero to 40% of monthly revenue in 4 months. The predictive cart recovery system alone now recaptures $18K/month in previously lost sales. Automated customer communication handles all post-purchase follow-up without any manual effort.
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“The system they built touches every part of our operation — from the first search to the signed contract. We don't have a marketing team. We have AI that does what a marketing team costs 10x more to do.”
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